Google panda update has altered many SEO strategies that till recently were successful in catapulting many sites on that first page of Google search results. But ever since Google panda update has come into effect, sites which till now have enjoyed high SERP ranking has gone down significantly; there are article directories too which have suffered, there are sites which Google has stopped showing on search results. This up gradation process of Google has made it mandatory for websites to review their overall on page optimization and off page optimization process.

When you follow the pattern of Google’s latest filtering process you will understand that Google is trying to produce quality search result to its users. That means weeding out sites that are low quality and of no real value and most importantly spammed. Google has been stressing on quality content and contextual links for some time now but now it is almost mandatory for sites to have only and only quality content. Also as far as link building is concerned no website that wants to rank high on SERP, can afford to have low quality backlinks on site; also taking links from spammed sites or link farms should be absolutely avoided.

Online business owners should immediately start reviewing their sites. On page optimization process must be given a lot of thought. Sites that have been banned were poorly designed. So while designing a website one need to concentrate on it’s navigation as easy site navigation is a factor that can earn a website brownie points from Google as well as from traffic.

Content is the most important factor to be considered. So websites must contain original, informative, useful, content that is updated on a regular basis. But do not limit your content to only written format, but try to create visual content like videos, photos as well. Maximize the use of social media platforms. Also while collecting links pages with low quality content and too many ads should be avoided. Only relevant authority sites should be the ones you collect your links from.

If after review you find that your site has duplicate content, full of error, remove that content. Also remove all low quality links from your pages. Replace low quality content and links with high quality ones. Submit your articles, write ups to only relevant directories. Keep your web pages informative and updated.

Google panda update has already initiated several changes. But they did everything to make the web world spam free. So move aside your fishy tricks and start upgrading yourself. Remember they are not asking anyone to stop building links or stop promoting websites. All they want from us is to make our internet marketing strategy a spam free one. So, don’t stop hiring professional link building experts, just be sure that you are choosing the right one for your SEO campaign. We already discussed on how to hire a professional link building company.

If you need any kind of help from seo experts then please feel free to contact us anytime. To contact you can either send us an email at sales[@]i-m-technologies.com or just go to our contact page and fill out the form.

More updates on latest link building strategy are on their way. So to keep updated follow our seo blog regularly.

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