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Content syndication refers to the process of syndicating or distributing content about your site to many other sites. Content is basically information about your product/service or brand; you can generate different types of content,such as articles, press releases, blog writing, videos, photos etc; now the question is why content syndication has become so important in SEO field? Since 2010 Google has started giving importance to sites that are content rich. Soon other leading search engines started treading similar path. Therefore this tendency to prioritize content inevitably has started impacting search engine rankings. In this context, content syndication assumes greater significance for a site. Through proper content syndication you would not only be able to establish your credibility among target traffic but also would be able to rank high on SERP.
This process involves preparing informative articles, press releases, photos, videos concerning your product and then syndicating them to article sites, news and press release sites,to blogs. As for videos and photos these could be distributed to video and photo sharing sites like YOUTUBE (video sharing only), FLICKR(photo sharing only). Each type of content differs from the other in respect of usage and utility. Let’s have a look at these content types and the benefits that could be derived from them.
ARTICLE – An article is basically an information centric brief write up. You can prepare an article on your product/service/brand. Even you can also write some thing related to your industry. In short the write up must have some informative value for the readers. But keep this in mind that your articles should not contain any direct,aggressive sales pitch.
An article actually serves as an information channel. Through proper information rich articles you will be able to establish credibility for your brand among organic traffic.
PRESS RELEASE – A press release is absolutely different from an article. A press release is all about giving information about your brand, product/service. Through a press release you highlight news or information specifically about your product/service/brand. You might also include sales messages but these should not be aggressive, but subtle. The purpose is to make people aware of your services/products or brand. Also include information about any new innovation.
A press release serves as a sales channel. So through press releases you can reach plenty of people and better your online exposure.
BLOG POSTING – A blog is an unique platform, which allows you to post your insight, perspective, opinions, views on different topics. Any and every topic could be discussed on a blog. It is even better if you choose to discuss a debatable topic as well; this will generate more publicity and will help in viral marketing. But no matter what you write, that has to be unique and fresh. A blog allows you to circulate your thoughts to a large number of people in every corner of the web. So eventually your online publicity betters and potential customers also get to be more familiar with your brand.
A blog serves you as a publicity channel. The more you publicize the better your exposure becomes.
PHOTOS – A picture is worth a thousand words. We are all familiar with this saying. So you can also upload photos relevant to your product/service/brand, on photo sharing platforms like FLICKR etc. Suppose you have come up with a new logo you can post the image of the logo on such platforms. So more people would be able to see it and would remember it better. Photos are a great way of penetrating public mind.
Photos enhances credibility level, and helps you reach people quicker and will help people recognize your brand the next time they see it.
VIDEOS – You can also prepare a video relevant to your brand/product/service and post that to video sharing platforms such as YOUTUBE. The more appealing is your video the greater attention you will grab. A video has the capacity to appeal more than an informative article. So a properly done video will reach more people than a well written article. This is perhaps because images help us remember things better. As a result your credibility level along with online exposure goes up. So huge organic traffic could be generated.
In a nut shell, each syndication process works with the sole purpose of popularizing your brand among people. But each has different function; such as article serves as information channel press release serves as a sales channel, a blog serves as a publicity channel;on the other hand visual content like video serves to give you better exposure and photos help you establish your brand image in public mind. So it is better to create and syndicate different types of content for achieving better result.
The most vital thing about content syndication is that you need to update all your contents on a regular basis. If you keep providing fresh, updated, unique, informative content then you would benefit a lot. Finding updated informative content, people will view you as credible source of information; thus your customer base gets wider. Next from SEO angle, you have a greater chance of benefiting; since leading search engines value content syndication so for being content rich, eventually your site’s ranking will improve considerably.