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If you are running a web based business then, having high online visibility along with high ranking on SERP is important for your success; but the most vital factor is target audience. Your target audience is the section for whom you put so much effort into marketing your brand, so that you can reach them, interest them in your service/product and convince them of the quality of your service/product which in turn convert them into buyers. So it is highly essential to reach them in an effective manner. Building quality backlinks will help you to build that bridge using which your target traffic will come to your site.
Your backlinks would help you to navigate target audience to your site. Backlinks or inbound links perform the task of pointing target traffic to your site. So it is vital to put proper key words in the anchor text during building backlinks. It is essential to get as much quality links as possible; also it is better to collect links come from relevant,authority sites, which are indexed by Google. While building backlinks, bad neighborhood pages should be avoided, along with spammy pages. There are certain sites which are created to supply backlinks to sites; you should not collect links from these sites too. Collecting any link from these sites might harm your brand image.
Google and other leading search engines give high priority to links that are content centric links. So article syndication, press release syndication coupled with blog posting will help you to get content oriented backlinks. It is also important to collect links from websites that have limited number of outbound links.
Another great way to generate backlinks is by creating small sites/blogs using web2.0 properties containing fresh keyword optimized articles. These blogs serve as information channel and increases your credibility level to your target traffic.
Backlink building is a vital task of off page optimization. If your link building is properly optimized then your online visibility will be high and target traffic will most definitely increase;also there will be a boost in search engine ranking.